As an intern, I have a few preconceived ideas about professionalism
and the corporate world. Of-course recently (Ahem! Today) most of them were
proven wrong and a few were validated.
And so, here are a few things that you will never learn in college
about client meetings.
Professionalism is a bore
Sure sounding like a professional is necessary however if
you overdo it you might just turn out to be a bore. In a first client meeting,
it is not only important to establish the fact you are competent enough to do
the job however it is also important to be a person they would want to work
with. Project yourself as someone they want to hire just for the person you
are, even before seeing your work.
Be firm yet funny, sound professional yet peppy.
Have a clear Vision
Sure, a firm handshake is necessary when you meet the
client. However it is also necessary to remember that a single handshake is not
how you judge the person!
It is necessary to have a clear vision of what you are
pitching. Know what you know thoroughly but since it is a first meeting be malleable
to the client’s inputs.
Always assume your clients are smarter and they will chew
you up if you slip.
Don’t make excuses
It is also necessary to know your strong points. If you are
by chance caught off guard by something you were unaware of don’t try to act
smart. Your clients are not stupid. Just admit you were uninformed and you will
look upon it.
Don’t make excuses!
Have ample of photographs
You work in a very visual field. Have several mood boards
ready just for pitching ideas, even if they are quite vague.
By showing enough pictures you will somewhere arrive with at
least one picture with the client’s tastes and their needs. For the next
meeting build on that.
Be clear with the timing!
I cannot stress enough on this point. When scheduling people
often underestimate the total time required for designing.
Make your clients aware of the way you work, and the kind of
timeline they should be expecting. It is very important to make them aware of
the process, and that it may take time to come up with their dream project.
This way even though they might have underestimated and made
errors they would still have time to update their schedule on time.
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